Our Story

OUR STORY - About Us

Welcome to Befurs – Where Fashion Meets Compassion

At Befurs, we believe that fashion has the power to change the world, one t-shirt at a time. We are India's first animal-themed clothing brand, dedicated to spreading awareness about animal rights and welfare through stylish, high-quality apparel. Our mission is simple: to create fashionable clothing that not only looks great but also carries a message of compassion and respect for all animals.

How It All Began

Befurs was born out of a passion for animals and a vision to make a difference. Our founder, Nitesh Khare, a dedicated Animal welfare activist, saw an opportunity to merge his love for animals with his creativity. The idea was to create a clothing line that would not only appeal to animal lovers but also educate and inspire others to care about animal welfare. With a focus on unique designs, witty quotes, and high-quality materials, Befurs aims to spark conversations and raise awareness about the rights and dignity of animals.

What We Stand For

At Befurs, we are more than just a clothing brand – we are a movement. We believe that every animal, whether a beloved pet or a community animal, deserves respect, love, and protection. Our designs are inspired by the beauty and quirks of animals, capturing the joy they bring to our lives and the important roles they play in our communities. By wearing Befurs, you’re not just making a fashion statement; you’re joining a community of compassionate individuals who are dedicated to making a positive impact on the world.

Our Commitment to Quality and Sustainability

We are committed to offering products that are not only stylish but also ethically made. Our clothing is crafted from high-quality, eco-friendly materials, ensuring comfort and durability while minimizing our impact on the environment. Every piece is designed with care and attention to detail, reflecting our dedication to quality and our respect for the planet.

Fashion with a Purpose

Each Befurs design tells a story. From humorous quotes that highlight the antics of our furry friends to bold statements that advocate for animal rights, our collections are a celebration of the bond between humans and animals. Our aim is to create clothing that resonates with animal lovers and serves as a platform for change. A portion of every purchase goes towards supporting animal welfare initiatives, helping to provide shelter, care, and protection for animals in need.

Join the Befurs Movement

At Befurs, we are driven by a vision of a world where animals are valued, respected, and protected. We invite you to join us on this journey. Whether you’re an animal advocate, a pet parent, or simply someone who believes in the power of compassion, Befurs has something for you. Together, we can create a more compassionate world, one t-shirt at a time.

Wear Your Heart on Your Sleeve – Literally

Explore our collections at www.befurs.com and discover how you can make a statement with style. By choosing Befurs, you’re not just buying a piece of clothing – you’re becoming a voice for animals and a part of a community that cares. Thank you for being a part of our story. Let’s make the world a better place for all creatures, great and small.

Meet Nitesh Khare – The Visionary Behind Befurs

Nitesh Khare is not just an entrepreneur; he is a passionate animal welfare activist dedicated to making a meaningful difference in the lives of animals across India. As the Founder and National President of Society for Animal Safety (SAS) India, Nitesh has been at the forefront of animal rights advocacy, leading efforts to protect and provide for animals through legal support, rescue operations, and awareness campaigns. His unwavering commitment to animal welfare has earned him recognition as a leader in the field, with over 18,000 animal cruelty cases handled across the country.

The Inspiration Behind Befurs

The idea for Befurs was sparked by Nitesh's desire to reach a wider audience with his message of compassion and care for animals. He recognized that while many people love animals, there was a gap in awareness about their rights and welfare. Nitesh envisioned Befurs as a platform that could bridge this gap by combining his passion for animal advocacy with his creative vision. The goal was to create a brand that not only offers stylish and comfortable clothing but also educates and inspires people to be more compassionate towards animals.

A Leader in Animal Advocacy

With years of experience in animal welfare and a deep understanding of the issues facing animals in India, Nitesh has built Befurs on the principles of empathy, education, and action. He believes that fashion can be a powerful tool for change and that every design should carry a message that resonates with the values of respect and kindness towards animals. Under his leadership, Befurs is not just a clothing brand but a voice for animals, challenging the status quo and encouraging people to take a stand for animal rights.

Beyond Befurs

In addition to founding Befurs, Nitesh has also established Furgo, a pet transportation and animal ambulance service in Pune, further showcasing his dedication to improving the lives of animals. His work through SAS India and his entrepreneurial ventures reflect his holistic approach to animal welfare – from legal advocacy to practical solutions that address the everyday needs of animals and their caregivers.

A Vision for the Future

Nitesh's vision for Befurs extends beyond creating a successful clothing brand. He aims to build a community of individuals who are not only stylish but also socially conscious, using fashion as a means to advocate for a better world for animals. With Befurs, Nitesh hopes to inspire others to join him in his mission to create a society where animals are treated with the respect and care they deserve.

Join Nitesh on this Journey

By choosing Befurs, you’re supporting a brand that stands for something greater than fashion. You’re joining Nitesh Khare in his commitment to animal welfare, helping to spread awareness and drive change through every purchase. Together, we can make a difference – one t-shirt at a time.